The City of Rockdale and Rockdale Municipal Development District (RMDD) have access to powerful data sources that can significantly benefit local businesses. By gaining insights into customer bases, businesses can operate more efficiently and effectively.
For example, this data shows us where visitors to Rockdale come from. Instead of blasting advertising thinly, those resources could be directed to those areas which can maximize impact. Or, if a business wants to gain a deeper understanding of their customers’ preferences, then we have data to support that as well.
This data is also invaluable for individuals thinking about starting a new business, as it can inform a solid business plan.
First, try visiting the RMDD website at www.RockdaleMDD.org and click on the ‘Data Center’ button at the top. A dropdown menu appears, and you can select different data pages. This data comes from a third party source which continually updates the data.
The next article will be about data we access based on your cell phone.
Anyone needing help navigating the data or answering a particular question can contact the RMDD office to set up an appointment.